Someone told me recently how lonely they felt as a coach… and I said, “If you are coaching alone you are doing it wrong.” That is because coaches work with individuals, teams and especially with other coaches. I believe the more connected you are as a coach the more successful you will be. Here’s why.
Coaching is growing fast, in fact coaching is the second fastest growing industry in the world, second only to I/T – Computer Information & Technology. That means coaches must continually be growing and changing or they get left behind… and end up feeling lost and alone like a failure.
I don’t want you to fail as a coach that’s why I’m so pleased to share that AACC has launched a new sister organization exclusively for Christian Coaches, called ICCA – the International Christian Coaching Association. You will be hearing a lot about this amazing organization in the days ahead, but for now let me share a story about why it’s more important than ever to come alongside other professionals to maximize your potential.
Over ten years ago I was leading a coach training event in Atlanta with my friend John Maxwell, who is considered America’s number one leadership expert. We were challenging coaches about the essential need for personal development. John pointed out that the average man in the United States reads 6 books in his lifetime after graduating from High School… and the average corporate CEO of a Fortune 100 company reads more than 6 books a month! One guy makes $50,000 a year and the other one makes $50,000 a month so the correlation seemed to be that “readers are leaders.”
I suspect you agree with that statement or you wouldn’t be reading this now, but think about it, if you need continual information from reading and personal development to stay competitive in this world, (and you do), it’s like a new beginning. Every day you need to begin again to be your best, every day as a coach you need to do something to be more like Christ, less like the culture and more effective for God’s Kingdom. In some jobs you may be able to still function with information you received in college 40 years ago, but not as a coach. Coaches must continually stretch to begin again. The process happens every day for the best coaches… every day is a new beginning.
In the world of pro sports a coach can’t rest on the fact that his team won last week… no, he has to focus since there is another big game this week. You never stop and you have to get better each time, or they find a new coach. I have found the same with corporate coaching clients who seek you out because of your track record of past successes, and are counting on your influence to equip their team for greater results in the future. CNN reported that “Coaching now is part of the standard leadership development training for elite executives and talented up-and-comers.” (www.CNN.com) Harvard Business Review said it this way, “The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.”
Coaches draw out the best in others, because they draw out the best in themselves. When you stop getting results as a coach, they fire you. And they should. Every day is a new beginning, and every day I need to be around other coaches to draw out my best to make a positive difference and you do too.
Here is a pivotal thought on this subject from John Maxwell. “All of us have benefited from the industrial age, the technology age, and most recently, the age of information. And without question, we have entered into the most influential age … the age of association. Never before has it been more crucial to be connected to, or associated with, people of influence. This is especially true for people who are in my industry…. those who are authors, speakers, trainers and coaches. There is no doubt that the biggest impact to your personal and professional life will be determined by “who” you are associated with, and your “connection” to them.”
Do you agree? Are you connected? Do you want to be successful as a coach- because if you do then you must abandon the ‘lone ranger’ mentality of trying to figure it out by yourself and take bold steps to join with others who are dedicated to partnering together to make a positive difference. Our team at ICCA is full of incredibly successful professionals you can learn from to make every new beginning the very best beginning of your life. Join us!
About the Author: Dwight Bain has dedicated his life to guide people toward greater results as an Author, Nationally Certified Counselor and Certified Life Coach in practice since 1984.
He has spoken to over 3,000 groups on the topic of making strategic change to overcome major stress. He is passionate about positive growth and is quoted in over 20 personal development books.
Corporate client list- Disney, Toyota, AT&T, Harcourt, SunTrust, DuPont & Bank of America. Organizational client list- US Army, Florida Hospital, American Heart Association, International Critical Incident Stress Foundation and the American Association of Christian Counselors. Bain is a Trusted Media Resource on managing major change and has been interviewed on hundreds of radio and television stations; as well as quoted in over 100 newspapers/websites including: Investors Business Daily, New York Times, Chicago Tribune, Sacramento Bee, Atlanta Journal, Orlando Sentinel, CBN.com, Miami Herald, Newsday, FoxBusiness.com and MSNBC.com
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