Shipit – A project management strategy by Seth Godin

If you pick up a pen (not a pencil) and answer these questions–honestly, of course–you will be well on your way to either
(A) a successful project, or
(B) the realization that the project is doomed and shouldn’t be started (which is a very good thing to know in advance).

– Describe the project

– Assign accountabilities

– Document your fears (twice!)

– Find edges

– Identify customers

– List people to include (and exclude)

– Describe perfect

– Quantify `good enough’

– Imagine failure

– Make it more / make it less

– Thrash early

– Ship it!

About the Author- Seth Godin is an author, a blogger and an entrepreneur. He has written a dozen bestselling books and been translated into more than 35 languages. Seth’s blog is consistently rated as one of the most popular solo blogs in the world (out of 80,000,000 that are published). Godin has founded several companies, including Yoyodyne, which pioneered permission marketing and Squidoo, which is among the one hundred most visited websites in the United States. For a year after the acquisition of Yoyodyne, he was the VP of Direct Marketing for Yahoo! Godin s columns have appeared in Fast Company, the Huffington Post and most recently, the Harvard Business Review.

Dwight Bain says that Seth’s Blog is essential reading for all coaches who want to impact the world. Find out why he is such a fan at

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