Need more Coaching Clients? Try this Strategy

ICCA Coach Business Building Strategy for New Clients



Professional coaches MUST stay
connected to add greater value to others, which results in full schedules of
billable hours. The following scorecard is to monitor progress while maintaining accountability to focus energy on creating positive
business growth instead of staying stuck in the stress and frustration from doing nothing about an
empty schedule.

 Relationship development isn’t a way to make a
fast buck… it is a way to make a long-term difference. Remember the principle –
people don’t care how much you know until they know how much you care. Your
motivation is to add value to others and trust God for the results.

Score yourself on a
weekly basis and track what you actually did in each category based on your
personality. Review your results every week with your own mentor or performance coach to
leverage your momentum toward greater success.

Introverted Personality Approach

___ Writing Articles –

___ Writing Blogs –

___ Telephone Connection –

___ Sending Birthday Cards –

___ Sending Encouragement Cards –

___ Sending an article, with personal notes attached-

___ Social Network Posting –


Extroverted Personality Approach

___ Local Media or HARO

___ Posting Vlogs

___ Face to Face Marketing –

___ Face to Face Networking –

___ Strategic Alliances –

___ Speaking –  

___ Teaching –

___ Social Network Posting –


Regular Relationship Development

___ Client Care –

___ E-mail Follow Up –

___ Thank You Cards-

___ Key Referral thanks letter –




*Full time professional coaches (between
20-30 hrs),
should spend at least 5 hours a week on referral development to
maintain a full schedule


*Part time Coaches (15 hrs or less)
should spend between 10-15 hours a week on referral development to build a full schedule since
entry level professionals must make a priority to add more value, which always
generates more opportunities to serve others.



Rapid Coach Business Building Drills for greater Results


___ Direct Client Care, (billable
hours of coaching – daily)

___ Client Care (email, calls, cards, or
shared articles- daily)

___ Post Encouraging words to Social Networks (daily)

___ Post @ Twitter and WordPress (3 x per week)

___ Post to primary Blog, (1 x per week)

___ Marketing to key Referral Sources, (1 x per week)

___ Vlog and post to YouTube Channel, (2 x per month)

___ Writing Special Reports, (1 x per

___ Direct Networking with Key Referral Contacts, (1 x per month)

___ Add value to national leaders, (prayer & encouraging emails)

___ New product development, (1 per wk)

___ Media requests (5 per week, specifically
to creatively fuel blogs)

___ Research to build Relationship with Journalists, (1 per month)


This coach business development template was developed by Dwight Bain, executive director
of the International Christian Coaching Association,

(You are welcome to reprint this guide to use in your own coaching
practice providing you don’t alter it in anyway, and leave all web links


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