by ICCA Speaker Kim Avery, MC, PCC, BCC
1 birthday cake. 12 helium balloons. 30 candles. 52 paper plates.
Zero party guests.
What if you held a party and nobody came? You cleaned house, cooked special treats, baked a magnificent cake but no one was there to enjoy the fun.
That’s exactly what many coaches are doing online. They spend months building a website, weeks composing clever words, days choosing just the right images and hours in devoted prayer. But no one comes.
Marketing presents unique challenges for the introverted coach. Being the center of attention is uncomfortable, approaching strangers is awkward and networking groups are exhausting.
For many introverts, scheduling a root canal is more appealing than grabbing someone, telling him what you do, convincing him of the benefits of coaching and then closing the deal. (Actually, that’s hard for most extroverts as well.)
If only there were a way to get people to your website from the comfort and safety of your own home.
Guess what? There is!
The Introvert’s Key to Success
Here’s how it works. Each time you write a blog post it creates a new page on the Internet. Thus if you blog just once a week, by the end of one year you will have 52 new pages (invitations) that Google will find, index and display to your potential clients. If you blog three times a week, you’ll have over 150 opportunities for people to find you, and the party begins to grow.
Guests read your fascinating content, browse your website and discover information about how coaching can work for them.
Their awareness and interest are piqued.
Some will find the information they need in your blog posts and go on their merry way. But others, your ideal clients, will want even more of what you have to offer.
Instead of you having to chase clients, they are now coming to you. In fact, companies that blog have 55% more web visitors than those who don’t. 55%! Those numbers are too good to ignore.
But wait, there’s more.
Benefits of Blogging
As a blogger…
o You will be seen as an expert in your chosen niche.
o You can build ongoing relationships with your repeat visitors.
o You are creating valuable content you can use in a variety of ways.
o You will build strategic partnerships resulting in a powerful synergy that yields on-going results.
And all of this will lead to more clients, and you never have to leave home to do it.
Of course, blogging isn’t a complete marketing strategy all by itself. You will need to pursue some out-of-the-house activities as well. And it’s important to know that blogging results don’t come over night. But for the introverted coach (or the extrovert who likes to write) it is a great way to begin getting clients to come to you.
Go ahead. Start a blog. Send out a continual stream of invitations, and let the party begin.
About the Author:
Kim Avery, from Kim Avery Coaching, specializes in helping Christian coaches fill their practices with eager clients. Download her FREE ebook Top 10 Marketing Mistakes NOT to Make and begin turning your marketing around today by visiting www.KimAveryCoaching.com